Haier Named the No. 1 Global Brand in Major Appliances for 2024

Haier has been officially recognized as the world’s number one brand in major appliances for 2024, according to Euromonitor International Limited. This recognition is based on 2024 volume sales data across key appliance categories, affirming Haier’s leadership in the global market. The brand’s unwavering commitment to innovation, quality, and consumer satisfaction has solidified its top position.

With a strong focus on technology-driven solutions, energy efficiency, and user-friendly design, Haier continues to meet the evolving needs of modern households. Its leadership in smart home integration and forward-thinking appliances resonates with consumers worldwide, helping the brand maintain its industry-leading status.

The claim, "Haier is the number one global brand in major appliances in 2024," is backed by comprehensive research conducted by Euromonitor International Limited. The certification highlights Haier’s dominance in key categories including home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. Rankings are based on unit share and 2024 volume sales data across retail channels, builder merchants, and the construction sector. This acknowledgment reinforces the trust that millions of consumers place in Haier products every day.

Adding to its credibility, this claim has been reviewed and approved by the Ad Standards Council (ASC), ensuring transparency and accuracy in its communication. The ASC Reference Code: H0232P031325H provides additional validation, offering consumers confidence in Haier’s industry leadership.

Haier’s rise to the top is driven by its dedication to continuous innovation and customer-centric solutions. From AI-powered smart refrigerators to high-efficiency washing machines, the brand continues to introduce groundbreaking technology that enhances everyday life. Sustainability and energy efficiency remain core priorities, as Haier works to develop appliances that contribute to a greener, more sustainable future.

This recognition as the number one global brand in major appliances marks a significant milestone for Haier. As it continues to set new benchmarks in the industry, Haier remains committed to innovation, excellence, and shaping the future of home living.

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